Keeping it simple.
The desire to do more – to scale – is seen as a basic essential value.
Requires that the focus be on the
quality of small, not the potential for growth.
And yet this is not only structurally difficulty (funding etc)
But a personal / emotional one. There is a ladder of expectations that are so engrained into the culture I grew up in – Canada 80’s – that even my radical parents were only able to complicate – not remove them entirely. (And the way that they’re complicated aren’t always helpful.)
in an early appointment with Judith, she comments – harshly in my memory – that the name of my company, Small Wooden Shoe, was not appealing because of the word “small” – that people want to like big things.
As with many of the early comments that I dismissed or resisted at the time, I now understand how they are (also) true.
Like “minor” and now “local” – I am invested in the small.
While also making and dreaming of scale.